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Saturday, September 11, 2010

Interesting Themes for the TiE unconference

I was looking at the position papers for the TiE Unconference. Position papers are topics that participants want to discuss at the unconference.

I've taken some that caught my eye and organized them into themes.(Find these topics interesting? Then register for the TiE Unconference and participate in the discussions)

Product-Market Fit
You may have an initial hypothesis about why your product is useful to enterprises. How do you validate it? There are several factors: which customers to reach out to feedback? How do you identify the *right* person within the org. for feedback? How do you evaluate their response? etc.
How does an entrepreneur determine if his product really has a market fit that can guarantee rapid growth for the enterprise? The question becomes relevant when the product addresses a latent need that is not very explicit in the market place. What are the typical pointers to a 'successful' or an 'unsuccessful' product?

there are many good companies which are doing great jobs in their niche. but very few Ideas scale, how can these companies tweak their business model, and focus to become large profitable organization
A good idea and you start enthusiastically by yourself or with friends. The founding team is all excited and there are no 'rules'. Works for sometime, but after a few years, when revenues start happening and the start up has to move to next level....

Bootstrapped startups have very low or nonexistent marketing budgets. If you're making a product for the global market, how can you make sure your product is found by the right people?
We are a young startup with a service offering of online ERP and HR software. We are facing a lot of roadblock in marketing SAAS to our target clientèle (which are mostly old-style brick and mortar firms) and especially with a slim sales force. Would like to see if some inputs could be got on this.
We are a startup with a service offering of Management Consultation and Leadership training. We are facing a lot of roadblock in marketing our Webinar to the right audience inspite of knowing them. Would like to see if some inputs could be got on this.
The idea is to understand the dynamic behind catching customers into a cloud and to retain them by providing continuously improved services.
Building a product that can be consumed online implies that it's location agnostic. How to target companies in the valley being in India ? Is it a necessity to be in the US?
Would like to hear about market entry experiences of product startups with specific reference to early stage high yield marketing techniques.

Direction of TiE
For TiE education, Mentoring and Networking are the pillars. These are delivered through various events in different formats: Talks, My-Story sessions, Panel discussions, Member networking sessions, Unconference (from now) etc..It will be useful to know how our members value these and what additional or alternate delivery formats and activities should we consider to be relevant and aligned with our members' expectations.
To understand better where TiE stands in the entrepreneur ecosystem today, and what role do start ups think TiE can play for them and how?

There is no dearth of ideas on solving problems. How can we leverage all the collective intelligence in the high tech industries to foster social innovation. How can we leverage technologies to improve the life of rural folk?

How do we identify great co-workers ? How do we build a team that lasts through the rough years ? How do we build a team that creates great products ?
How Recruiting the right people is the Key to Scale up and Establish your Start up

Services to Products
The difference starts from recruitment, development, environment and also the technology. The things to be taken care for getting the people shift their base from project based working to products.

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