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Wednesday, May 23, 2007

Advertising to the new consumer

Russell Buckley has a nice post pointing to a new Microsoft video about a "break up" between the old advertisers and the new consumers.

Old advertising was all about bombarding the consumer with messages, but what the new consumer wants is to have a dialog. Now, this is not news if you have read the Cluetrain Manifesto or any of the stuff that followed it, but it probably is news for a lot of traditional advertisers.

The new advertiser will be talking to their customers via blogs, message boards and social networks, especially if their target market hangs out online.

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